CPG brand packaging

In shaping branding for the retail market and packaging, my main emphasis is on comprehending the target consumer and adeptly conveying the brand's narrative. I ensure brand design consistency across all packaging elements, from simple hangtags to complex structural designs, reinforcing the brand's message.

Health care brand line look and rendering for Sleep Patches.

Designed the brand line look concept and rendering for the health care product Sleep Patches. 

Playful illustration and brand segmentation for food packaging bag.

Crafted line segmentation and whimsical illustrations to resonate with the youngest demographic in organic food packaging.

Lifestyle retouching and brand segmentation for food brand packaging.

Developed brand segmentation, layout, illustrations and photo retouched lifestyle image for a happy baby.

Beauty and make-up brand production for the Jimi Hendrix line.

Collaborated with the brand team on production, proofing and rendering for the make-up brand Rock 'n Roll Beauty.

Layout and brand production for the Monbébé infant stroller and car seat packaging and product display. 

Delta Children infant swaddles structure design.

Designed innovative structures for the infant swaddles line and collaborated with the team on production.

Brand packaging design for the R/C brand Power Drive.

Brand strategy, concept, logo, retouching and packaging layout for the Costco #1 in-aisle top seller Power Drive. 

Stunt Drone product packaging, blisters and window boxes.

Developed brand line look, iconography, 3D rendering and retouched the images to showcase the light-up features.

Race or Chase rendering of preschool vehicle set and playmats.

Brand design for the preschool line Race or Chase. Included vehicle illustrations, product design, retouching and 3D renderings. 

Brand design concept for Charming Friends blister cards.

Designed line look concept for girls accessory product Charming Friends, focusing on a strong brand architecture.

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